IBERSOL • 2023 Integrated Management Report

CORPORATE GOVERNANCE REPORT acquires a set of opportunities and benefits, but also several challenges andresponsibilities relatedtothecommunicationand imagemanagement of said brands, with all the positive or not so positive aspects that this can entail. In this regard, besides thenatural operational andstrategicaccompaniment of the business and frequent interactions with partners, the Ibersol Group keeps a close eye on markets, with constant monitoring of relevant national and international clippings and, in particular, the brands affected and their respective business groups Social Risks Obtaining and retaining critical talent The cultural transformation of societies, which arises from access to technology, information, and new markets, products and services, means that new generations of professionals are entering the labour market with higher requirements in terms of organisational values and criteria for professional fulfilment. This same technological and cultural evolution is leading companies to preventatively acquire and develop new critical skills for the future. In terms of staffmanagement, Ibersol Group is aware of the importance of developing and retaining acquired talent at all functional and hierarchical levels of the organisation. Besides monitoring the organisational environment, the Group constantly carries out a series of skill-building, involvement, and motivational initiatives for its staff, ensuring a diverse, non-discriminatory, and transparent workplace environment that promotes merit and excellence. On the other hand, the Ibersol Group recently revised its identity matrix and is currently defining new skills for the future, in line with the Group’s value structure, which will guide the requalification of current staff and help to attract new talent. The Group is also paying close attention to a set of market trends, namely regarding new work models (remote and/or hybrid, compensation options, etc.) which, due to their increased popularity, may come to present cultural and operational challenges and/or opportunities which impact on the quality, efficiency, and profitability of the business. 326