IBERSOL • 2023 Integrated Management Report

INTEGRATED MANAGEMENT REPORT 2023 economic environment in which it operates. In addition to the impact on purchasing power and consumer habits, prolonged periods of weak economic growth are also associatedwith lower market confidence, lower levels of investment and a possible shortage of services and productive resources. To this end, the Group works closely with the brands it represents to establish realistic growth and expansion objectives in the markets where it operates. To ensure compliance with its medium and long-term business plans, the Ibersol Group has specialized teams dedicated to managing the expansion and refurbishment projects of its restaurant units. Social breakdown A worsening or stagnation of the economic situation could lead to greater intolerance, discrimination and criminality, leading to a loss in social capital and imbalances in the communities that are difficult to control. On the other hand, some armed conflicts, natural disasters and emerging social and cultural contexts have led to phenomena of involuntary (forced) migration from African, Middle-Eastern, and Eastern European countries, which end up placing additional social and economic challenges on European countries. This evolution can have a negative effect on social stability, individual and collective well-being, and economic output. Ibersol Group is very much aware of its social responsibility and strives to carry out a series of skill building and community integration activities, in the various latitudes in which it operates, more specifically through the restaurant brands it represents, aimed at increasing the motivation and involvement of its staff, bringing value to the social capital and fostering values such as inclusion and solidarity. Brand reputation The success and reputation of the Ibersol Group is closely linked to the success and reputation of the international brands that it represents and develops in the markets in which it works, and that make up a large part of the group’s activity. Through its commitment to respecting international contracts and operational norms that, for starters, ensure the supply of products and services that conform to the brands’ standards, Ibersol 325