IBERSOL | Integrated Management Report 2022

BUSINESS YEAR ACTIVITY SPAIN In 2022, the Ibersol Group had 2 KFC restaurants in the areas of Seville and Almeria, to which we added 2 new restaurants at CC Bonaire and CC Nuevo Centro, both in the area of Valencia, a bet on the growth and consolidation of the Ibersol Group’s presence, with the KFC brand, in Spain. All KFC employees are certified by Yum! Brands’ global standards, via online tools (Vault). We follow the main service and product quality indicators, based on the GES (Guest Experience Survey) and ROCC (Restaurant Operations Compliance Check) programmes, with speed being the big focus, which had a big impact on service times in the drive thru and delivery. In a scenario of recovery from the adverse effects of the restrictions related to the Covid-19 pandemic, especially in 2020 and 2021, which significantly affected restaurants, we highlight the brand’s continu- ous effort to gain presence in various digital channels, such as TikTok and Twitter, with continuous activations via Value offers and exclusive Bundles, as well as in disruptive actions with a strong media impact, communicated extensively, which allowed the brand’s awareness to be strengthened, with KFC assuming itself as a vibrant, young, dynamic and culturally integrated brand. 116