IBERSOL | Integrated Management Report 2022

INTEGRATED MANAGEMENT REPORT 2022 the year allowed new achieve- ments with greater dynamism at the level of Everyday and Disrup- tive Value, highlighting the launch of various promotional moments with Megabox and The Box, as well as the introduction of Dilema, together with the launch of new innovative products such as Chiz- za, Teriaki, Zinger pieces and new flavours in the dessert range. Promotion of the delivery service was also intensified, with partner- ships with external ordering and delivery platforms, with a con- stant presence with activation campaigns for new compositions and products, which contribut- ed towards a strong increase in brand awareness. In the communication strategy, we highlight the return to TV and the continued investment in mupis networks, directional bill- boards and strategic partnerships with some of our preferred part- ners, as well as the increased vis- ibility of the partnership with the Peres Competições team, which continues to run with the KFC colours in various Rally events. There was also a growing focus on digital tools to promote the brand, with an increase in the dynamics of communication and boosting on Social Networks - KFC’s entry on TikTok and Twitter - as well as the reach and level of interaction of the publications that translated into greater engagement with the fans and an increase in the num- ber of followers. 115