IBERSOL | Integrated Management Report 2022

BUSINESS YEAR ACTIVITY In addition to the new restau- rants, we highlight the refurbish- ment of the units located in Al- garveShopping, Albufeira, Fórum Algarve, Ubbo Vita Tejo, Colombo and Parque Atlântico (Ponta Del- gada), where we used the latest international design - Red Design - which aims to respond to the growing acceptance of KFC and the ambitions of our customers with modernity and innovation. With regard to Operations, we continued the Win On Taste and Speed of Service projects, both successfully launched in various countries by Yum! Brands, owner of KFC, which also brought to the Portuguese market the strength- ening of the focus on product and service quality and on World Class Operation procedures and the ROCC (Restaurant Opera- tions Compliance Check) Qual- ity and Food Safety standards evaluation system, as well as the technological advances in on- line information gathering made available via App’s or Sites, which were successfully implemented in the restaurants’ performance rou- tines. In terms of Human Resources, we continued the SoGoodToWork@ KFC programme, which was im- plemented with the objective of creating and retaining talent at KFC, translating into recruitment policies that aim to increase the capacity to retain and reinforce the skills of the functions within the restaurant. The focus given to KFC Voice (lis- tening) and Leading With Heart (leadership behaviours) were also a constant, a clear bet on the growth and evolution of all em- ployees. The RGM#1 and ARGM#1 (Res- taurant General Manager and As- sistant Number 1) programmes - which puts Restaurant Manag- ers and Assistant Managers at the heart of the brand strategy - were especially important in a year with a high number of new restaurants. With regard to the Marketing plan, 114