IBERSOL | Integrated Management Report 2022

INTEGRATED MANAGEMENT REPORT 2022 ANGOLA KFC ended 2022 with 9 restaurants in operation, and in October the image of the restaurant located in BelasShopping was remodelled. The macroeconomic context of Angola continued to condition the evolu- tion of business, due to the loss of purchasing power, aggravated by the world pandemic (Covid-19), declared in March 2020, which continued for much of 2022. Despite the progressive partial easing, during 2022, of the re- strictions imposed (the end of which only occurred from October onwards, it was already possible to return to growth, both in transactions (3.9%) and in sales (14.4%), in comparison with the previous year. With a view to countering the economic difficulties of our consumers, we continued to invest in a strong promotional component (Bucket p/1 menu, promotion ofWednesdays, Crazy Fridays and theMuch for Little campaign), strongly competitive in price. The focus on the home delivery service was also reinforced, through a sec- ond aggregator starting in October. The brand reinforced its digital communication plan via Facebook and Instagram, having seen the number of fans grow to 349,847 (Facebook) and 24,484 (Instagram), while maintaining the remaining communication through digital tools, billboards and radio. We maintained a clear focus on the continuous training of our employees to boost the development of local know-how and the growth of the manage- ment structure with Angolan staff. Within the scope of Social Responsibility initiatives, we continued to par- ticipate in the initiative to fight hunger “AD HOPE”, with the raising of funds from customers and complemented by the company and destined for Cári- tas Angola, to the total value of 6 million Kwanzas. Still within the scope of environmental protection, the used oils were des- tined to the production of soaps for underprivileged populations. 117