IBERSOL | Integrated Management Report 2022
INTEGRATED MANAGEMENT REPORT 2022 Ribs - True American Barbacue” is one of the most representative brands of the Eat Out Group. It was born in Madrid, Spain, in 1991, heir to the mission, values and know-how of the restaurant “El Descanso”, the house of ribs founded in 1968 with the aim of being the first authenti- cally American steakhouse in Spain. All dishes are prepared to the moment, on 100% holm oak charcoal grills, which gives it a very genuine and unmistakable flavour. With a decoration and furniture 100% imported from the United States, the spaces reproduce an authentic American style so that the clients feel involved in this American experience. The year 2018 was marked by the opening of the first restaurant in Por- tugal, in Centro Vasco da Gama, in Lisbon. A smaller restaurant than the brand’s usual ones, with counter service. A second restaurant was opened in 2020, now in Fórum Almada, also based on counter service, but with a pleasant space for tables. Its offer is based on the “Grilled Ribs”, with its unmistakable BBQ sauce, and on high quality hamburgers developed especially for the brand. In addition, the brand has added a TexMex line to its offer, which has boost- ed customer demand. In the year under review, the brand launched a new recipe of “ribs”, the Piripiri Tender Ribs, with a flavour that is well suited to the national market. The brand offers home service in both restaurants, using external order- ing/delivery platforms. PORTUGAL 103
Made with FlippingBook
RkJQdWJsaXNoZXIy NDkzNTY=