IBERSOL | Integrated Management Report 2022

Ribs continues to bet on the Great Holidays (4th of July, Hal- loween and Christmas), and of- fers a totally safe, genuine and different experience, enjoying the best American food in an un- paralleled environment. Coincid- ing with the festivities, Ribs also presented a special dessert for Valentine’s Day “American Love Cake” and for Halloween, “Pan- cakes in Crime”. Plus an authentic 100% natural beef ribs presented in a three-rib piece, cooked at low temperature, with sweet yakiniku sauce and double boiled pota- toes to celebrate Christmas with the “bear paw”. The brand is committed to of- fering the authentic “Ribs Expe- rience”, where it recreates in its restaurants some of the most representative festivals, shows and recreational activities in the United States. During 2022, there were live concerts, DJ music, games and activities for the little ones. Ribs is constantly working to im- prove operational excellence and since 2020 has consolidated the external quality control system in all franchised and owned res- taurants, based on the brand’s quality standards and food safety control. In 2022, RB La Maquinista renewed its certification with NP in ISO 22000 and NP in ISO 9001. With the objective of improving the operation and service in the restaurants, we expanded the range, maintaining the reduction of processes and standardisation of the brand’s product. In 2022, we concluded the implementa- tion of standardised Genuine Ribs and Tender in all our own restau- rants. In 2022, we also consolidated the Ibersol Academy tool in all fran- chised restaurants, expanding the courses and content. BUSINESS YEAR ACTIVITY 102