IBERSOL | Integrated Management Report | 2025

INTEGRATED MANAGEMENT REPORT 2025 In parallel, the continuous communication of the brand’s promotional tools, featuring an “always on” presence, played a central role in driving demand and reinforcing recognition among customers, contributing to the consolidation of Taco Bell as a benchmark in a category that is still emerging in the national market. Recognising consumer feedback as fundamental, the brand reinforced its monitoring of opinions shared across different platforms, such as Google Reviews, home delivery ratings, and its continuous customer feedback programme, VOC (Voice of the Customer). To make this growth possible, the brand strengthened its team and invested in a training and career management system that added value to both the brand and the teams through the continuous identification of potential, skills development, and the career progression of its employees. The brand continued to bolster its training content by investing in digital media. In doing so, it aligned itself with the latest trends in both pedagogy and the reduction of its ecological footprint. 67