IBERSOL | Integrated Management Report | 2025

FINANCIAL YEAR ACTIVITY Present in the Portuguese market since late 2019, Taco Bell has been building a close relationship with consumers, establishing itself as a modern, irreverent, and distinct brand. The brand’s identity finds expression in Mexican-inspired restaurants with a Californian atmosphere, offering a range based on high-quality ingredients prepared to order, combining flavours, aromas, and textures through original offers. Currently, Taco Bell operates more than 9,000 restaurants worldwide with a presence in over 30 countries, making it the largest global chain in the Tex-Mex segment. In Portugal, the brand has been sticking to an ambitious growth plan: two new restaurants were inaugurated in 2025, meaning the brand closed the year with 28 establishments. In February, the country’s highest-altitude Taco Bell opened in Covilhã and, in December, the brand’s presence in the Greater Porto Metropolitan Area was strengthened with an opening at Parque Nascente. With the objective of increasing brand proximity and accelerating category adoption, initiatives strongly geared towards trial were developed. The year saw several thematic days centred on Core products: Burrito Day in April, Burger Day in May, and Taco Day in October. These campaigns allowed more than 40,000 consumers to engage with the Taco Bell offering. PORTUGAL 64