IBERSOL | Integrated Management Report | 2025

INTEGRATED MANAGEMENT REPORT 2025 Throughout the year, the brand continued to invest in strengthening awareness levels in the markets in which PANS operates, primarily through digital media communication and influencer partnerships. In parallel, it consolidated its focus on the new Pans app as an increasingly relevant tool for customer loyalty. In the area of Human Resources, a consistent focus was maintained on teamdevelopment and retention. The brand continued to invest in the technical and behavioural skills of employees, conducting several training projects with plans tailored to different career stages and aligned with the brand’s operational needs and strategic goals. We prioritised more agile learning models based on on-the-job training complemented by digital and remote formats. The year 2025 was further marked by the consolidation of the partnership with Too Good To Go, through which Pans reaffirms its commitment to reducing food waste, and by various initiatives supporting the communities in which it operates. Notable among these were the 34th edition of “La Marató de TV3” – dedicated this year to the awareness and promotion of cancer research – and collaboration in providing meals for events organised by various higher education associations in Portugal. 63