IBERSOL | Integrated Management Report | 2025
INTEGRATED MANAGEMENT REPORT 2025 SPAIN In the past year, the number of KFC restaurants operated by the Ibersol Group in Spain continued to grow, with five new openings in Seville (Camas), Santa Pola, CC Ociopia, Gandía Plaza and Alcoy, and the process of integrat- ing New Restaurants of Spain – NRS, created in 1990 in the city of Alicante and operating KFC restaurants in the Valencian Community, also continued. Three restaurants were also refurbished, continuing the brand’s refurbishment plan and providing more modern assets. Growth was driven by a series of new product launches: the expansion of the Wraps range, a focus on na- tional and international collaborations (such as Squid Game I and II and Dragon Ball), the relaunch of Jumpers and a new collaboration with Monchitos. The strong promotional component was maintained with waves of Combito, Megabox and Chollazos promotions, as well as Sobrada and Coronel sandwiches and wraps at €2.99, which had a strong impact on sales and on the perceived value of the brand. It is also worth highlighting the continued effort to maintain a presence across various digital channels, such as Tik- Tok, Instagram and X, with ongoing activations through Value offers and exclusive Bundles and disruptive actions with strong media impact, which helped to strengthen brand awareness and position KFC as a vibrant, youthful, dynamic, and culturally integrated brand. We maintained a strong focus on training: employees are certified according to Yum! Brands’ global standards via online tools (Vault), and we remain focused on monitoring key service and product quality indicators through the KFC Listens (Customer and Employee Feedback) and ROCC (Restaurant Operations Compliance Check) programmes. At the end of 2025, we had a total of 796 employees. With practically all restaurants having joined the Harvest Programme, created to give value to restaurant food surpluses, it was possible to deliver around 114,102 meals to various institutions. 57
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