IBERSOL | Integrated Management Report | 2025

FINANCIAL YEAR ACTIVITY Box options, as well as Sandwiches at €2,99. These, combined with the reinforcement of the Cheese, BBQ Bacon, and Colonel flavour profiles – now in Wrap format – and the successful Squid Game and Dragon Ball Z launches, made 2025 one of the most innovative and dynamic years ever for KFC. The brand’s communication strategy, emphasised the strengthening of TV presence and continued investment in outdoor networks of mupis and directional billboards, as well as strategic partnerships and the increased visibility of the partnership with the Peres Competições team, which continues to race in KFC colours in various rally events. There is also a growing commitment to digital tools in brand promotion, with increased communication dynamics and momentum on social media, as well as greater reach and interaction levels for posts, resulting in higher fan engagement and an increase in the number of followers. Finally, KFChighlights theHarvest Programme, an initiativecreated to recover surplus food fromrestaurants, which enabled the delivery of the equivalent of approximately 48,570 meals to various institutions. 56