IBERSOL | Integrated Management Report | 2025

FINANCIAL YEAR ACTIVITY SPAIN Pizza Móvil ended 2025 with 16 operational restaurants (13 company-owned and three franchised). In 2025, the brand launched a new Pizza Móvil website and app, aimed at enhancing customer experience and contributing to their loyalty. For the launch of the website and app, we undertook a robust ad campaign promoting three pizzas for the price of one. A new side dish, (Tequeños), was introduced to drive awareness and trial of the new digital tools. The brand’s value proposition focuses on product innovation, competitive offerings, and a commitment to digital media communication, alongside various local initiatives to strengthen the Pizza Móvil brand. The year’s most prominent promotions were “3-for-1 Pizza”, “2-for-1 Pizza”, “50% Online” on Mondays, and two medium pizzas for €9,50 each. Pizza Móvil’s commitment to freshness and quality was once again confirmed through the granting of the “Galicia Calidade” seal of approval. All restaurants implemented control procedures to ensure the food safety of their products at every stage of the process, from the receipt of raw materials and ingredients to the delivery of the final product to the customer. To ensure compliance with these procedures, all employees undergo periodic food safety training. Similarly, regular external audits assess the level of compliance with procedures to identify and, if necessary, rectify any issues, thereby continuously improving customer service. 44