IBERSOL | Integrated Management Report | 2025

INTEGRATED MANAGEMENT REPORT 2025 through the brand’s mobile app, or on aggregator platforms, using either an in-house delivery model or third-party delivery services. The year 2025 was also characterised by the continued strengthening of the partnershipwith the Continente Card, featuring another edition of the “MENU10” loyalty programme and participation in gamification mechanics. This provided Pizza Hut customers with an additional interaction tool offering unique and differentiating promotional advantages. Throughout the year Pizza Hut consistently reinforced its commitment to its People, placing talent development, engagement, and retention at the heart of its strategy. We believe that excellence in customer service is always rooted in with well-trained, engaged teams that are aligned with the brand culture. We invested heavily in the training and development of our teams, providing over 95,000 hours of training, reflecting a clear and structured commitment to continuous learning. The training plan was designed in an integrated manner and adjusted to contemporary challenges and the expectations of new generations, with a significant reinforcement of the digital component. 2025 was a landmark year for mobilising teams around product quality and customer service. Through the implementation of operational programmes and engagement initiatives – such as suggestive selling competitions, challenges by coordination area, and incentive schemes – we promoted healthy competition, fostering a spirit of excellence, pride in workmanship, and the drive to improve. In the constant pursuit of operational efficiency, the “MY HACCP” digital food safety legal requirements programme was kept in use. This aimed to ensure compliance with all safety procedures and requirements to meet customer needs. This was further supported by assessing compliance with brand, local, and food safety standards through the ACE (Assured Customer Experience) external audit programme, the FSCC 37