IBERSOL | Integrated Management Report | 2025

FINANCIAL YEAR ACTIVITY In the pre-summer period, the highlight was the relaunch of the Ultimate Philadelphia specialty, distinguished by its crust featuring Philadelphia cheese pockets. During the summer, the focus shifted to innovation with the Cheesy Bites Dip&Crunch specialty, a new consumption experience that perfectly combines irresistible dips with crunchy toppings. This period also saw the launch of Hut Softy by Cornetto – exclusive ice creams from Pizza Hut and Olá Gelados – offering a unique, sweet, and flavourful experience. The return to work and daily routines was marked by the celebration of Pizza Hut’s 35th anniversary in Portugal and the 30th anniversary of the original Stuffed Crust dough. The brandmaintained a strong performance in home delivery, with particular emphasis on the 3+1 campaigns in partnership with Pepsi, and the relaunch of the “DÁ-LHE GÁS!” [Give it Gas!] campaign. Committed to satisfying the needs of the modern consumer, which have been reinforced by the current climate, Pizza Hut maintained a constant effort to modernise its digital and social media presence. Pizza Hut also maintained a strong social and community engagement, with several initiatives throughout the year, most notably the partnership with the SALVADOR Association and its participation in various thematic days. Digitalisation is a key focus. By 2025, the digital channel had become the preferred option for placing orders for home delivery in over 80% of cases, with sales via digital channels accounting for around 30% of the brand’s total sales. Contributing to this result were the sustained investment in digital media communication, the continuous improvement of systems, the implementation of new services (Fast Ordering Take Away), and the strengthening of partnerships with delivery aggregator platforms. Pizza Hut customers can place their orders at restaurants, via the call centre, on the Pizza Hut website, 36