IBERSOL | Integrated Management Report 2022

ANGOLA The macroeconomic context in Angola continued to condition busi- ness evolution, due to the loss of purchasing power resulting from av- erage inflation at around 19,8% and growing unemployment. The only existing operation in Angola, located in Shopping Xyami Nova Vida, after the post-Covid period, has been affected by the lack of attractiveness of the Shopping Center, resulting from shop closures and the change in the management model of the Kero Hypermarket (anchor shop). The brand reinforced its Marketing plan with promotional offers - ac- companied by good Service and Product Quality practices -, carried out the remodelling of the unit’s image and modernised the Menu Board offer. In the training area, the new “Hut University” online platform was im- plemented and the entire team was certified in the “Team Member” training programmes, in addition to the training and development of skills of the management team employees. The brand maintained its external presence on the Facebook page and continued presence on the social networks and the APP of the aggre- gator “Tupuca”. In the last quarter of the year, a second local aggrega- tor “Mamboo” was introduced, and the Delivery segment grew by 13%. Regarding customer satisfaction and evaluation, the rate of 90% was maintained, and a result of 100% was achieved in the ACE audits ( As- sured Costumer Experience - which evaluates the degree of compli- ance with standards). Within the scope of social responsibility initiatives, the brand once again participated, together with the KFC brand, in the initiative to fight hunger “AD HOPE”. BUSINESS YEAR ACTIVITY 92