IBERSOL | Integrated Management Report 2022
INTEGRATED MANAGEMENT REPORT 2022 Restaurants that have table service, and which are generally linked to moments of leisure and socialisation, performed better in the summer months and in December, reaching pre-pandemic levels in these periods and surpassing 2021 sales by 36.1% in 2022, despite limits and restrictions. The counter segment of the continued operations kept up a good performance and grew an impressive 66.4% compared to the same period of 2021, largely due to the following factors: i. the impact of the expansion of KFC and Taco Bell brands that took place at the end of 2021 and 2022; ii. the generalised adoption of delivery and take away services by a significant number of units; iii. a higher number of openings of restaurants with Drive services, which proved more resilient during the pandemic, allowing the units to offset the losses suffered in the dining rooms. With the gradual return to normality, delivery sales, which partially made up for the impact of operational limitations in the restaurants and counters segments during the lockdown periods, tended to reduce and stabilise at levels identical to before the pandemic, representing around 20% of continued operations sales – excluding sales from the concessions and catering segments – compared to 18.7% in the first quarter of 2020, just before the pandemic hit. The gradual return to normal of consumer trends saw a recovery of the weight of restaurant sales located within shopping centres to 38.2% in November, identical to the 38.3% of the first quarter of 2020. The sale of the Burger King operation at the end of November, with its significant portfolio of Drive service restaurants, led to a significant reduction of the relative weight of this channel, which was compensated for by sales in restaurants located in shopping centres, which now account for 58.6% of continued operations sales, excluding concessions and catering. 145
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