IBERSOL Sustainability Report 2018

SUSTAINABILITY REPORT 2018 Sports As in previous years, one of the Ibersol group’s most active brands in the area of social responsibility was Pizza Hut, promoting a total of more than 20 major sports initiatives in 2018 and involving hundreds of people of all ages, but mostly children. Such is the case of the 5th edition of “Pizza Hut SK14ALL, which involved around 2,300 chil- dren nationwide, between October 2018 and January 2019, enabling them to have a skiing experience in Serra da Estrela. From May to December, the emphasis is on “Projeto Curling By Pizza Hut”, which is for the general public, and is part of the Group’s partnership with Federação de Desportos de Inverno de Portugal (Portuguese Winter Sports Federation), with a view to familiarising the Portuguese with this Olympic sport. 87