IBERSOL Sustainability Report 2018
Social Performance ness regarding social responsibility through commendable attitudes, which have a major impact on the beneficiaries of the association, who depend exclusively on others for their subsistence. Burger King in Viseu linked up with the Viseu Solidário initiative and 41 children, elderly people and volunteers tried the brand’s different novelties. While on Children’s Day, Burger King set up a partnership with an institution for the elderly and children. A physical education teacher took part in this action, by giving a class, and there was also a clown who entertained the participants. As far as labour inclusion and integration is concerned, in Spain the EAT OUT group, through agreements entered into with the Ministry of Social Affairs and Equality and ONCE para Discapacidad, closely cooperated with the institutions Cruz Roja, Incorpora, Lábora, Em- prende and Femarec, regularly holding sessions to select candidates from these institutions, thereby providing opportunities for people of scarce resources or those who are vulnerable or have a disability. Also in Spain and regarding volunteering, we would highlight the “Ningún niño sin Reyes” (no child without Epiphany), where in close cooperation with Fundación Soñar Despierto, children in shelters (without a family) are encouraged to write Christmas letters, which are collected, and group employees voluntarily buy the presents that those children requested in their letters. We would also highlight the initiative for collecting plastic caps, which were donated to the association ASENT, to support their mis- sion in fighting a rare disease. Finally, EAT OUT joined a programme with AECC - Asociacion Española contra el Cancer, disclosing advice every month on preventing different types of cancer. Also in Spain, Burger King carried out an initiative for collecting do- nations in favour of ‘Cruz Roja’. Each store has a box where custom- ers are invited to voluntarily leave donations. 84
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