IBERSOL Sustainability Report 2017

SOCIAL PERFORMANCE Similarly, Burger King Colombo supported Sport Futebol Damaiense. In Funchal, Burger King awarded a meal prize to each player on the winning teal of the Street Football Tournament, one of the stages in the national championship. The Machico Cup and Pontinha Cup received pizzas for tea time for approx- imately 500 athletes. The Marítimo Women’s Football Championship was also supported, with snacks offered at two games for approximately 21 athletes. We continued to sponsor the Peres Competitions team in 2017, which rac- es with KFC colours in the various national rallies. This also allowed us to offer several co-driving experiences to employees and customers, thereby boosting the brand’s engagement and defiant spirit with the team and fans. In addition to communication through KFC’s digital media of rally driver Fer- nando Peres’ achievements, his teamwas present at the inauguration of the KFC Lordelo do Ouro restaurant in Porto, where guests got the opportunity to see the driver’s skills around the restaurant’s Drive Thru circuit. At the brand’s annual convention, the KFC team was given the opportunity to ex- perience the adrenaline of drifting on a real rally circuit. 88