IBERSOL | Integrated Management Report | 2025

FINANCIAL YEAR ACTIVITY PORTUGAL Present in Portugal since 1996 with the aimof bringing the tastiest and crunchiest chicken to all Portuguese consumers, KFC will continue to prioritise product quality and the customer experience. The unique and inimitable flavour of chicken from KFC - enjoyed in more than 150 countries at over 33,000 restaurants, making it the global leader in exclusive chicken menus– is cooked with scrupulous respect for the famous Secret Recipe of its founder, Colonel Sanders, taking those who try it on an authentic journey through its generous buckets and original sandwiches. In order to ensure the goal of positioning KFC among the leaders of modern catering in Portugal, the brand kept up its growth strategy; reaching 81 restaurants by the end of 2025, following six new openings, ensuring the brand is present almost all in Portugal’s major cities. RegardingOperations, the brand continued the “Win on Taste” and “Win on Service” projects as a guarantee of our focus on product and service quality. These are complemented by technological advances in customer feedback via apps and websites, which were successfully implemented into the restaurants’ performance routines. In terms of Marketing, the year saw new advances in the communication plan with greater dynamics in “Everyday” and “Disruptive Value”. Highlights included the Colonel’s Combos, Megabox, Dilema, and Xmas 3.2 Counters 54