IBERSOL | Integrated Management Report | 2025

FINANCIAL YEAR ACTIVITY SPAIN The Ibersol Group currently operates 4 Pizza Hut restaurants in Spain: two in the city of Vigo, one in Nigrán (A Ramallosa), and other at Lanzarote Airport. In 2025, the brand continued to drive campaigns aimed at attracting customers to the restaurant experience, such as for Valentine’s Day, Halloween, and Mother’s Day. In the field of People Development, the Performance Appraisal Systemwas consolidated, including, in this instance, the brand’s objectives and KPIs for the Management Team. In line with the commercial and innovation plan, the launch of the new Cheeseburger pizza and the Chicken Wings, Cheese Fingers, and Jalapeños starters was successfully completed. We also introduced two salad options. In partnershipwith Pepsi and in connection with the Champions League, the “Vini Júnior Menu + Pepsi” campaign was a success, providing access to a prize draw for tickets to the men’s and women’s finals. Local investment indigitalmarketingcontinued tobestrengthened, focusingonalternatinganddynamiccampaigns. Advertising on Google focused on our most prominent promotions, such as “3-for-1 pizzas”, “50% discount”, and “Hut Days”. With 14 million impressions and 272 thousand clicks, we exceeded the number of clicks obtained in 2024 by 40 thousand. In October, we integrated the “pizzahut.es ” website and modernised our front-office and operational management IT systems, ensuring more fluid communication with the customer. We also digitalised our kitchens, resulting in an annual savingof 1,000printer paper rolls and thepreservationof thenatural resources required for theirmanufacture. In the area of Food Safety, the implementation of the HutBot tool was consolidated across all four restaurants. This tool is based on shift-by-shift monitoring of critical Food Safety points, product quality, and management tasks fundamental to the restaurant’s success. Partnershipsweremaintainedwith the threemain aggregator platforms in Spain, thereby increasingmarket visibility and the positioning of our brand in the increasingly competitive home delivery market. 40