IBERSOL | Integrated Management Report | 2025

FINANCIAL YEAR ACTIVITY PORTUGAL Created in 1958, Pizza Hut has been present in Portugal since 1990, with the inauguration of the first Pizza Hut restaurant in Avenida Fontes Pereira de Melo, in Lisbon. Pizza Hut considers itself the most complete restaurant brand in the Portuguese market and is committed to satisfying the needs of its customers at all moments of their lives, through the several services and spaces it operates. As of 2025 the brand is present all over mainland Portugal and the islands, with 110 restaurants. The brand also continued the process of modernising its current restaurant estate, undertaking several refurbishments throughout the year, specifically in the Odivelas Strada, Vila Real, Norteshopping, Rio Sul/ Seixal, Espinho, Vasco Gama, Covilhã, Vila Conde, and General Roçadas/Lisbon restaurants. Operations continue to be influenced by military conflicts in Europe and the Middle East and increases in the cost of production, posing new and distinct challenges to the brand’s operations. Against this backdrop, the Marketing and Communication plan sought to ensure the brand remained within the customers’ consideration set and to drive footfall during new and varied occasions. The start of the year was marked by the relaunch of the PANxPAN concept, which celebrates PAN Dough – an Original and Iconic Dough created by PIZZA HUT more than 40 years ago. 3.1 Restaurants 34