IBERSOL | Integrated Management Report - 2024
INTEGRATED MANAGEMENT REPORT 2024 The “ Restaurants ” segment with table service, which includes Pizza Hut restaurants, grew by 0.6%. This low growth is largely due to competition from aggregators in the Delivery sales channel. The “ Counters ” segment grew 26% in 2024. Excluding the effect of the incorporation of NRS restaurants from July (21.3 million euros in turnover) and the openings at the end of 2023 and this year, especially of the KFC and Taco Bell brands, sales in the segment would have grown by 1.2%. Weight of Delivery Sales The weight of Delivery sales continues to grow, both in the “ Restaurants ” segment (+0.5 p.p.) and in the “ Counters ” segment (+1.3 p.p.), which confirms the market trend of increasing in-home consumption. The “ Concessions and Catering ” segment shows growth of 12.5% and, in terms of detail by business, both Catering (+15.6%) and Concessions and Travel (12.1%) show double-digit growth. Restaurants Counters 50,0% – 45,0% – 40,0% – 35,0% – 30,0% – 25,0% – 20,0% – 15,0% – 10,0% – 5,0% – 0,0% – 2023 19,6 2024 26,1 20,9 26,6 93
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