IBERSOL | Integrated Management Report - 2024
INTEGRATED MANAGEMENT REPORT 2024 The year 2024 was marked by moderate growth in the catering sec- tor, especially in out-of-home consumption, reflecting an environment of challenges and opportunities. In this context, the Ibersol Group maintained its commitment to innova- tion, expansion, sustainability and operational excellence, consolidating its position as a benchmark in the modern catering sector. One of the major milestones of the year was the conversion of the new concession restaurants at Lanzarote, Madrid, Tenerife and Malaga air- ports. At the same time, the expansion plan for the Group’s portfolio brands was stepped up, with Pizza Hut, KFC, Taco Bell and Pret A Man- ger strengthening their presence in different geographies. The KFC brand saw significant growth in Portugal, with the opening of ten new restaurants over the year. These took place in various strategic locations, including Barreiro, Leiria, Olhão, Ovar, Pinhal Novo and Tavira, bringing the total to 75 restaurants. In addition to growth in Portugal, the brand expanded into Angola with the opening of two restaurants (in Viana and Camama) and started operating 37 more restaurants in Spain as a result of the opening of two new restaurants and the acquisition of the Spanish company NRS (owned by Medfood) with its 35 restaurants. The Taco Bell brand continued its growth trajectory, reaching a total of 26 restaurants in the country. The most recent opening took place in Odivelas, at Strada Outlet, consolidating the brand’s presence in Greater Lisbon. With the opening of Pizza Hut restaurants in Tavira and Barcelos, the brand has reached the milestone of 110 restaurants in Portugal, ensuring full coverage of Portugal’s districts and establishing itself as the most complete restaurant brand on the market in its segment. Pizza Hut also strengthened its presence in Angola with the opening of a new restaurant in Luanda, in the Belas Shopping Centre, as well as a new restaurant in Spain at Lanzarote airport. 1.3 Main events 9
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