IBERSOL | Integrated Management Report - 2024
FINANCIAL YEAR ACTIVITY PORTUGAL The business in the Travel channel basically covers service areas in motorways, train stations and airports, with a clear positioning of the offer for travelling consumers. The units belonging to this segment are managed on the basis of the multi-brand concept, which integrates more than one own or fran- chised brand in the same space, with the aim of satisfying the needs of different consumers at various times of consumption, through specific concepts. 3.3 Travel 78
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