IBERSOL | Integrated Management Report - 2024
INTEGRATED MANAGEMENT REPORT 2024 Launched at the end of 2012, the Miit Norteshopping restaurant has remained faithful to a restaurant proposal focused on a consistent, balanced and healthy offer in the competitive shopping centre counters segment. Specialising in grilled meat, this restaurant is renowned for providing a healthy and tasty meal at a fair price, focusing on quality meats and unique accompaniments such as grilled fruit and vegetables, rustic potatoes and flavoured rice. In this way, Miit has responded to a trend that is increasingly appreciated by consumers, who are aware of the need to eat a healthy and balanced diet. As part of its product development and expansion of its quality offer, the brand has extended its range to include new plant-based products, launching a new burger with soya and wheat protein, served on a plate or on Mafra bread. The Miit Norteshopping restaurant renewed its ISO 22000 quality standard certification in 2024. Miit is one of the group’s brands that is part of a partnership with the Continente Card, under which it offers exclusive promotional advantages to its customers. PORTUGAL 75
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