IBERSOL | Integrated Management Report - 2024

FINANCIAL YEAR ACTIVITY Since its launch in Portugal at the end of 2019, Taco Bell has been winning the hearts of the Portuguese as a young, fun and irreverent brand, with Mexican-inspired restaurants with a Californian atmosphere. Taco Bell’s proposal is inspired by Mexican food with top quality ingredients that offer a wide variety of flavours, aromas and textures. Products are always freshly prepared with an original combination of fresh and flavoursome ingredients. Taco Bell currently has more than 8,500 restaurants around the world, making it the world’s largest restaurant chain in its category. With a continued ambitious expansion plan, in 2024 the brand opened five more restaurants, ending the year with 26 units. At the request of many Taco Lovers, it strengthened and expanded its presence in Portugal. It strengthened its presence in Greater Lisbon, opening in Odivelas, at the Strada Outlet, and increased its presence in Braga, with the opening of Braga Parque. It strengthened its presence in Greater Porto, opening in Vila do Conde Porto Fashion Outlet. Finally, it opened its first street restaurant in Porto city centre, in Praça Guilherme Gomes Fernandes, in the heart of the city centre, in the building of the iconic mural by Joana Vasconcelos. To make this growth possible, the brand strengthened its team, increasing the number of employees by 350. It has invested in a career management system that brings value to the brand and the teams, through the continuous identification of potential, skills development and career development. Also in this area, the brand played an active role in integrating the foreign community, hiring and creating the necessary conditions for them to adapt, namely by providing Portuguese language courses in partnership with the IEFP. PORTUGAL 68