IBERSOL | Integrated Management Report - 2024

FINANCIAL YEAR ACTIVITY Founded in Barcelona in 1991, Pans & Company is a fast-food chain specialising in sandwiches and present in Spain, Portugal, Andorra and Italy. In Portugal, Pans & Company opened its first restaurant in 1996 and is now a benchmark brand in the sector with a strong presence on the mainland and islands. By the end of 2024, the brand had 50 points of sale (42 Pans & Company restaurants and 8 Café Pans kiosks). 2024 was a year of growth for Pans, particularly through the delivery service where the brand has been consolidating its position in the market, and was marked by a strong commitment to product innovation, embodied in various campaigns to launch new sandwiches and complementary products. At this level, we would highlight “Arty by Pans”, a new category of sandwiches that stands out for its presentation and the quality of its ingredients, with which Pans intends to continue strengthening its position as a specialist in the segment. Throughout the year, we launched six new sandwich proposals, made with new types of bread and irresistible combinations of ingredients, presented by the brand as authentic works of art. In terms of add-ons, we would highlight the launch of two new recipes for the already unmissable “Fun! Fries”. In order to increase brand awareness, we continued to invest in digital media communication and consolidated our commitment to partnerships with influencers. We also continued the process of digitalising the business with the installation of more self-order terminals and the strengthening of the Pans APP as an increasingly important tool for building customer loyalty. PORTUGAL 64