IBERSOL | Integrated Management Report - 2024

INTEGRATED MANAGEMENT REPORT 2024 In this market, where the Group owned six KFC restaurants in the Seville, Almeria and Valencia area, we added two more - Lanzarote Airport and Parque Melilla Shopping Centre. Another strategic event was the acquisition of the entire share capital of the Spanish company Medfood, which operates 35 KFC restaurants in Spain, located in the Valencian community. With this acquisition, the Ibersol Group strengthened its link with the KFC brand. We continue to operate with local talent, which was our goal from the start in 2019. We aim to have all employees certified by Yum! Brands’ global standards, via online tools (Vault); we follow the main service and product quality indicators, based on the “KFC Listens” (Customer and Employee Consultation) and “ROCC” (Restaurant Operations Compliance Check) programmes, where speed was the main focus, which had a major impact on service times in the drive thru and delivery. Of particular note is the brand’s ongoing effort to expand its presence on various digital channels, such as TikTok and Twitter, with continuous activations via Value offers and exclusive Bundles, as well as disruptive actions with a strong media impact, communicated extensively, which has made it possible to reinforce the brand’s awareness, with KFC assuming its position as a vibrant, young, dynamic and culturally integrated brand. As for the results of the “Harvest Programme”, created to recover surplus food from the restaurants, which has been running for several years at KFC in Spain, it should be noted that it enabled 5,836 meals to be delivered to various institutions. SPAIN 61