IBERSOL | Integrated Management Report - 2024

FINANCIAL YEAR ACTIVITY “Sandwiches at €2.99” optionswhich, combinedwith the reinforcement of the “Cheese”, “BBQ Bacon” and “Coronel” flavour profiles, and the success of the “O’Fondue” and “Squid Game” launches, made 2024 one of the most innovative and dynamic ever for the brand. In terms of communication strategy, we’d like to highlight the reinforcement of our presence on television and the continued investment in OOH networks and strategic partnerships with some of our partners. We also note the growing investment in digital tools to promote the brand, with an increase in the dynamics of communication and promotion on social networks, as well as the reach and level of interaction of publications, which resulted in greater engagement with fans and an increase in the number of followers, Finally,wewouldliketohighlight thestart-upof the“HarvestProgramme”, created to make use of surplus food from the restaurants, which has already enabled the equivalent of around 12,370 meals to be delivered to various institutions. 60