IBERSOL | Integrated Management Report - 2024

FINANCIAL YEAR ACTIVITY SPAIN Dehesa de Santamaría was created in Mérida in 1998 and began expanding through the franchise system in 2001. In 2006, it became part of The Eat Out Group to give the brand a new lease of life, later becoming part of the brand portfolio of one of the leaders in the modern catering industry in the Iberian Peninsula, the Ibersol Group, which acquired The Eat Out Group in October 2016. Since its inception, Santamaría has evolved into a multi-cuisine format capable of covering all consumption ranges (breakfast, lunch, snack and dinner), allowing our customers to enjoy good food and good beverages. Without sacrificing the personality that characterises the brand and theexcellenceof thecuisine,webeganaprocessof changingthe image to give the restaurants a new character and essence: Iberian know- how. With this proposal, we resumed the positioning of Specialists in Iberian, with a striking differential, focused on experience, savoir- faire and with a striking reference to the main attribute of the Iberian product: flavour. We have combined both concepts, knowledge and flavour, to combine the renewed traditional character of the brand with the lifestyle of our country, marked by unwritten customs that make us authentic. The new menu highlights Iberian products, as well as portions, salads, spoon dishes and desserts, all presented in original formats of classic recipes reinvented and adapted to the new times. Santamaría restaurants, with their new visual identity, have been very well received by the public for their personality, differentiation, modernity and, above all, for offering an exceptional product. The brand ended 2024 with a total of 10 restaurants throughout Spain, as well as a presence in Andorra. It also has restaurants in the airports of Barcelona, Málaga, Las Palmas and Madrid (debuting its renewed image). 52