IBERSOL | Integrated Management Report - 2024

FINANCIAL YEAR ACTIVITY Christmas, it presented the “Let Ribs Cook” campaign, launching the “Sirloin Entrecôte” and the “Sándwich Helado de Turron” dessert, a delicious nougat ice cream topped with toffee syrup. On the other hand, the Ribs brand continues to focus on special dates (4th of July, Halloween and Christmas, among others), offering the authentic “Ribs Experience”, where it recreates in its restaurants some of the most emblematic festivals, concerts and events in the United States. In 2024, there were live concerts, as well as games and activities for the young ones. The brand is constantly working to improve operational excellence and, since 2020, it has consolidated an external quality control system in all its restaurants, both owned and franchised, guaranteeing compliance with the brand’s standards and food safety control. In 2024, Ribs La Maquinista renewed its ISO 9001 (Quality Management System) and ISO 22000 (Food Safety Management System) certification. With the aim of optimising restaurant operations and service, a teaching restaurant was selected to define a working model in both the kitchen and the dining room. This model will make it possible to standardise operations across the entire brand, as well as serving as a basis for testing new ingredients and operational processes that will help improve efficiency during work shifts in all the restaurants. 50