IBERSOL | Integrated Management Report - 2024

FINANCIAL YEAR ACTIVITY The brand ended 2024 with a total of 27 restaurants, of which 12 are owned and 15 are franchised. The brand also has its own restaurant in Spain in the Travel segment. During 2024, the Ribs brand opened two new restaurants (one owned in Madrid and one franchised in Zaragoza), with a new URBAN restaurant concept. This is an innovative model that stands out for its more modern and up-to-date design, adapted to new consumer trends, but maintaining the real essence of True American Barbecue, which has marked the brand for over 50 years. In addition to these openings, the brand remodelled two of its own restaurants in Madrid (Parque Corredor and ParqueSur) and closed its restaurant in Granada. Ribs - True American Barbecue, is one of the Ibersol Group’s most emblematic own brands. It was born in Madrid in 1991, but inherited the mission, values and know-how of the “El Descanso” restaurant, the rib house founded in 1968 with the aim of being the first authentic American steakhouse in Spain. In line with its ongoing commitment to innovation, the Ribs brand began the year honouring true sweet lovers with a selection of desserts inspired by American cuisine. During the summer period, it focussed on the its younger clientele and adhered to the latest market trends with the launch of three “Smash Burgers”: “Cheese Bacon Smash”, “Cheese Burger Smash” and the “Emmy Burger Smash”. On Halloween, it reinforced this range with the Bloody Smash Burger. At SPAIN 48