IBERSOL | Integrated Management Report - 2024

FINANCIAL YEAR ACTIVITY Pizza Móvil reached the end of 2024 with 15 restaurants in operation, of which 12 are owned and three are franchised. Growth in Spain that year was 3.1 per cent higher than the European average, thanks to the tourism sector and increased employment. The fall in energy and fuel prices, as well as the Euribor rate, freed up rev- enue for consumption among Spanish families. During 2024, the brand launched two new products, one in May, the “Pizza Primavera” with fresh and natural products such as rocket and cherry tomatoes; and the other in December, the “Pizza Natal” with ingredients typical of this time of year such as sultanas, pineapple and honey. The brand’s aim with these launches was to innovate its recipes in the “Las Móviles” category. The brand’s value proposition is based on competitiveness with fre- quent communication in digital media, as well as various local actions to reinforce the Pizza Móvil brand. The most notable promotions of the year were “2x1 Pizza”, “50% On- line” on Mondays and “Two medium pizzas for €11”, among various other initiatives both for the own channel and through external sales platforms. Through the “Galicia Calidade” label, Pizza Móvil once again affirmed its communication with freshness and quality. All the restaurants have implemented control procedures to guaran- tee the food safety of their products at every stage of the process, from reception of raw materials and ingredients to delivery of the final product. To ensure compliance with these procedures, all employees undergo regular training in food safety. Likewise, through periodic external au- dits, we assess the degree of compliance with the procedures in order to, if necessary, correct the situations identified and thus continually improve our customer service. SPAIN 46