IBERSOL | Integrated Management Report - 2024

FINANCIAL YEAR ACTIVITY The Ibersol Group currently has four Pizza Hut restaurants in Spain, two in the city of Vigo, one in Nigrán and one at Lanzarote Airport. This last restaurant is based on the concept of selling over the counter Hot&Ready pizza slices, menus, complements and drinks, and is the first Pizza Hut restaurant in Spain to sell through self-order kiosks. In 2024, the dynamisation of campaigns aimed at attracting customers to the restaurant experience was reinforced, through events such as Birthday, Valentine’s, Halloween and Mother’s Day celebrations. In the People Development area, the employee performance appraisal system was reinforced, including in this case the Brand’s objectives and KPIs for the Management Team. In line with the commercial and innovation plan, we successfully launched the new Hot Honey pizza and wings, and the Melts and Doritos Loaded starters. We also introduced the Fina dough, available only in medium size. In partnership with Pepsi and in connection with the Champions League, the “Triple Box+Pepsi” campaign took place, with access to the draw for tickets to watch the men’s and women’s finals. Local investment in digital marketing focused on alternating and dynamic campaigns continued to be reinforced. Publicity on Google focused on our most popular promotions: “3x1 on pizzas”, “50% off” and “Eat and drink without limits”. In the area of food safety, the “HutBot” tool was trialled in all four restaurants. This tool is based on shift monitoring of critical food safety points, product quality and management tasks that are fundamental to the restaurant’s success. The partnership with the three main aggregator platforms in Spain (Glovo, Just Eat and Uber Eats) was maintained, thus increasingmarket visibility and positioning the brand in the home delivery market. SPAIN 40