IBERSOL | Integrated Management Report - 2024

INTEGRATED MANAGEMENT REPORT 2024 Prolonged economic stagnation The Group maintains a vigilant approach to the evolution of the entire economic environment in which it operates. Prolonged periods of low economic growth, in addition to their impact on purchasing power and consumption habits, are also associated with lower market confidence, reduced investment levels, and potential scarcity of services and productive resources. In this regard, the Group maintains close collaboration with the brands it represents, particularly in setting realistic growth and expansion objectives in the markets where it operates. To ensure the achievement of its medium- and long-term business plans, the Group has dedicated teams specialising in managing expansion and refurbishment projects for its restaurant units. Social breakdown A worsening or stagnation of the economic situation could lead to greater intolerance, discrimination and criminality, leading to a loss in social capital and imbalances that are difficult to control. On the other hand, some armed conflicts, natural disasters and emerging social and cultural contexts have led to phenomena of involuntary (forced) migration from African, Middle-Eastern, and Eastern European countries, which end up placing additional social and economic challenges on European countries. This evolution can have a negative effect on social stability, individual and collective well-being, and economic output. The Group is very much aware of its social responsibility and carries out a series of skill building and community integration activities, in the various latitudes in which it operates, more specifically through the restaurant brands it represents, aimed at increasing the motivation and involvement of its staff, bringing value to the social capital and fostering values such as inclusion and solidarity. Brand reputation The success and reputation of the Ibersol Group is closely linked to the reputation of the international brands that it represents and develops in the markets in which it works, and that make up a large part of the group’s activity. Through its commitment to respecting international contracts and operational norms that, for starters, ensure the supply of products and services that conform to the brands’ standards, the Group acquires a set of opportunities and benefits, but also several challenges 287