IBERSOL | Integrated Management Report - 2024
INTRODUCTION Another highlight of the year was the opening of the first Pret A Manger restaurant in Portugal, located in the Colombo Shopping Centre in Lis- bon. This milestone reflects the Ibersol Group’s commitment to diversi- fying its offer and bringing innovative concepts to the national market. Pret A Manger’s expansion in the Iberian Peninsula has also continued apace, with the brand expected to reach nine restaurants in Spain by the end of 2024. In this context, the Ibersol Group received international recognition with the “Rookie of the Year 2024” award given to the Pret A Manger brand during the first edition of the “Enjoy Aena Awards”, organised by AENA, the Spanish airport management body. This award highlighted Pret A Manger’s excellence as a catering chain incorporated into the airport network, emphasising its innovative concept and positive impact on passenger experience. Through its Travel business area, the Ibersol Group was very active in 2024, opening multiple concepts adapted to the respective concessions. In this context, it opened its first Pizza Hut restaurant in the Canary Is- lands, as well as a KFC restaurant and a Wok Street concept restaurant in this Spanish archipelago. The year 2024 demonstrated the Ibersol Group’s resilience and ambition to grow sustainably, even in a challenging context. The expansion of its brands, the penetration of new markets and international recognition consolidated its position as one of the main players in the catering in- dustry on the Iberian Peninsula and in Angola. Looking to the future, the Group continues to focus on innovation, op- erational excellence and creating differentiating experiences for its cus- tomers, preparing for another year of challenges, growth and success. 10
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