IBERSOL • 2023 Integrated Management Report
PORTUGAL FINANCIAL YEAR ACTIVITY Pasta Caffé Norteshopping, one of the first restaurants to offer real Italian cuisine in Portugal, has been able to maintain its own range over the years, tailored to the demands of its customers, both in its table service and in its take-away and home delivery service The brand has always been known for its table service and for being a safe haven for those who want to enjoy real Italian cuisine in a quiet place away from the hustle and bustle of shopping centre food courts. On the menu, the al dente pastas and creamy risottos, not to mention the desserts, tend to be the most valued by customers. Over the past year all staff training programmes were maintained, and the NorteShopping unit was recertified according to the APCER ISO 22000 quality norm. Regarding customer’s opinions, we continued to consolidate the “Pasta Experience” programme, an on-line platform where customers evaluate all the relevant aspects of their experience in relation to service and offer, enabling them to make suggestions for improvement. This tool allows us to “see the brand’s performance through the eyes of the customer”, which in turn helps identify changes that lead to an improvement in the satisfaction of our guests. In the field of social responsibility, Pasta Caffé took part in many community outreach programmes, including in the “Thanks to Many” campaign, in partnership with the Portuguese Food Bank Federation. During the year the brand also joined a number of Ibersol brands in developing their partnership with the Continente Card, through a series of measures that provide benefits to their customers. 98
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