IBERSOL • 2023 Integrated Management Report

SPAIN FINANCIAL YEAR ACTIVITY In 2023, the Ibersol Group had three Pizza Hut restaurants in Spain, two in the city of Vigo and one in Nigrán (A Ramallosa). After the Covid-19 pandemic, the brand set itself the main challenge of increasing the restaurant’s value proposition by reinforcing table service, which proved very popular with customers. This move coincided with the implementation of various activation actions in the restaurants, including Birthday Parties, St Valentine’s Day, the launch of Ice Cream Cups in the summer and proposals for celebrating Christmas. In the area of staff development, the Skills Diagnosis System for 43 employees was consolidated, in relation to 2022. With the aim of reducing the use of plastic, all packaging and cups containing this material were replaced, switching to exclusively cardboard packaging and glass cups. In line with the marketing and innovation plan, the new Bourbon BBQ pizza, Cheesy Pan starter and Cinnamon Roll dessert were successfully launched. Local investment in digital marketing was consolidated, focused on thematic communication in the various publicity campaigns such as the local “3x1 in pizzas” campaigns, “Jueves on Fire” and periodic actions such as Black Week. Cooperation with external ordering/delivery platforms has been fundamental to consolidating the brand’s home delivery segment. 96