IBERSOL • 2023 Integrated Management Report
INTEGRATED MANAGEMENT REPORT 2023 Social breakdown A worsening or stagnation of the economic situation could lead to greater intolerance, discrimination and criminality, leading to a loss in social capital and imbalances in the communities that are difficult to control. On the other hand, some armed conflicts, natural disasters and emerging social and cultural contexts have led to phenomena of involuntary (forced) migration from African, Middle-Eastern, and East- ern European countries, which end up placing additional social and economic challenges on European countries. This evolution can have a negative effect on social stability, individual and collective well-be- ing, and economic output. Ibersol Group is very much aware of its social responsibility and strives to carry out a series of skill building and community integration ac- tivities, in the various latitudes in which it operates, more specifically through the restaurant brands it represents, aimed at increasing the motivation and involvement of its staff, bringing value to the social capital and fostering values such as inclusion and solidarity. Brand reputation The success and reputation of the Ibersol Group is closely linked to the success and reputation of the international brands that it repre- sents and develops in the markets in which it works, and that make up a large part of the group’s activity. Through its commitment to re- specting international contracts and operational norms that, for start- ers, ensure the supply of products and services that conform to the brands’ standards, Ibersol acquires a set of opportunities and benefits, but also several challenges and responsibilities related to the commu- nication and image management of said brands, with all the positive or not so positive aspects that this can entail. In this regard, besides the natural operational and strategic accom- paniment of the business and frequent interactions with partners, the Ibersol Group keeps a close eye on markets, with constant monitoring of relevant national and international clippings and, in particular, the brands affected and their respective business groups 71
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