IBERSOL • 2023 Integrated Management Report
PEOPLE AND COMMUNITIES Other Initiatives Pizza Hut continues to be present in KidZania, a theme park located in Ubbo Shopping, in Lisbon, aimed at families with children and teenag- ers under 15. This “job city”, built to scale, offers children the opportu- nity to “play grown-up” in a very realistic environment. In the field of social responsibil- ity, in 2023 Pizza Hut supported the Salvador Association, an or- ganisation dedicated to people with physical disabilities, through a campaign among its customers to donate a fraction of their per- sonal income tax (IRS) to the in- stitution. In 2023, Pizza Hut supported various institutions and events through sponsorships: - The Marco Autismo e Eu Asso- ciation, from Marco Canaveses, through the Penafiel shop, in De- cember - Centro de Acolhimento Residen- cial de Viseu, in July, by the team from the city shop In 2023, Pizza Hut developed a partnership with MTV Push, supported by the brand’s shops in Chiado and Portalegre, with the aim of pro- moting new musical artists. Pizza Hut also supported FC Gaia - Handball through discountedmeals. 232
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