IBERSOL • 2023 Integrated Management Report

The Miit brand is present in the Norteshopping. Launched at the end of 2012, Miit has remained faithful to a restaurant proposal centred on a consistent, balanced and healthy offer in the competitive shopping centre counters segment. Specialising in grilled meat, this unit is recognised as a healthy and tasty meal option at a reasonable price, offering its customers quality meat and unique accompaniments such as grilled fruit and vegetables, rustic potatoes and flavoured rice. Miit has thus responded to a trend that is increasingly appreciated by consumers, who are aware of the need of a healthy and balanced diet. As part of its product development and expansion of its quality offer, the brand has extended its range to include new plant-based products, investing in a new line of food with more vegetable protein and contributing to a more sustainable planet. We launched a new burger with soy and wheat protein, which we serve both on a plate and in a bun. The Miit Norteshopping restaurant renewed its ISO 22000 quality standard certification in 2023. Miit is one of the group’s brands that is part of a partnership with the Continente Card, through which it offers exclusive promotional advantages to its customers. PORTUGAL FINANCIAL YEAR ACTIVITY 128