IBERSOL • 2023 Integrated Management Report

Since its launch in Portugal, at the end of 2019, Taco Bell has been winning over the hearts of the Portuguese public, with a young and bold brand in Mexican-inspired restaurants, with a Californian touch. Taco Bell is inspired by Mexican cuisine and uses only top-notch ingredients, providing a wide variety of flavours, aromas, and textures. Theproducts arealwaysmade togoand includeanoriginal combination of fresh and tasty ingredients. The brand positions itself in the fast-food market with the best possible quality-quantity-price relationship and is aimed at an audience of varying ages, but specially Millennials and Generation Z. Taco Bell currently has over 8,000 restaurants all over the world. With an ambitious expansion plan, in 2023 the brand opened five restaurants, ending the year with 21 units. At the request of many Taco Lovers, it expanded its presence in Portugal: • The larger Lisboa area was strengthened, with openings in Campo Pequeno, Alegro Montijo and Alegro Sintra; • It increased its presence in the Algarve with an opening in Albufeira Terrace. • It reached the centre of Porto, with an opening in the Via Catarina Shopping Centre. To make this growth possible, the brand has strengthened its team, exceeding the number of employees by more than 300, and has invested in new forms of recruitment communication. It continued toprioritise the placement of digital kiosks in its restaurants as a sales channel, seeking to provide the best shopping experience for its customers. PORTUGAL FINANCIAL YEAR ACTIVITY 122