IBERSOL • 2023 Integrated Management Report

SPAIN FINANCIAL YEAR ACTIVITY In this market, where we already had four KFC restaurants in the Seville, Almeria and Valencia areas, we opened another two Drive-Thru restaurants in El Ejido – Almería and Huelva, showing our commitment to the growth and consolidation of the Ibersol Group’s presence in Spain under the KFC brand. We maintain our commitment to creating 100% local talent, something we planned from the outset in 2019. All employees are certified by Yum! Brands’ global standards, via online tools (Vault), we follow the main service and product quality indicators, based on the GES (Guest Experience Survey) and ROCC (Restaurant Operations Compliance Check) programmes, where speed has been the main focus, which has had a major impact on service times in the drive thru and delivery. We would highlight the brand’s ongoing efforts to gain a presence on various digital channels, such as TikTok and X (formerly Twitter), with continuous activations via Value offers and exclusive Bundles, as well as disruptive actions with a strong media impact, communicated extensively, which have made it possible to reinforce brand awareness, with KFC presenting itself as a vibrant, young, dynamic and culturally integrated brand. 116