IBERSOL • 2023 Integrated Management Report

INTEGRATED MANAGEMENT REPORT 2023 Thepromotionof thedelivery servicewas steppedup, withpartnerships with Glovo, UberEats and Bolt Food, with a constant presence with activation campaigns for new compositions and products, which contributed to a strong increase in brand awareness. In terms of communication strategy, we resumed our presence on television and continued investment in billboard networks, directional billboards and strategic partnerships, as well as increasing the visibility of the partnership with the Peres Competições team, which continues to race in KFC colours in various rally events. There was also a growing focus on digital tools to promote the brand, with an increase in the dynamics of communication and promotion on social networks, as well as the reach and level of interaction of publications, which resulted in greater engagement with fans and an increase in the number of followers. 115