IBERSOL • 2023 Integrated Management Report

FINANCIAL YEAR ACTIVITY procedures, on the ROCC (Restaurant Operations Compliance Check) quality and food safety standards assessment system, in addition to technological advances in online information collection, made available via Apps or Websites, which were successfully implemented in restaurant performance routines. In terms of human resources, the brand kept up the SoGoodToWork@ KFC programme, which was implemented with the aim of creating and retaining talent at KFC, translating into recruitment policies aimed at increasing retention capacity and strengthening functions within the restaurant. The focus on KFC Voice (listening) and LeadingWith Heart (leadership behaviours) shows clear commitment to the growth and development of all employees. The RGM#1 and ARGM#1 (Assistant and Restaurant General Manager Number 1) programmes – which place restaurant Managers and Sub- managers at the centre of the brand’s strategy – were especially important in a year which saw a high number of new restaurant openings. As far as marketing is concerned, the year saw new achievements based on a promotional plan with greater dynamism in terms of Everyday and Disruptive Value, highlighting the launch of various promotional moments with Megabox, Dilemma and Duo Bucket, combined with the launch of new products and innovative flavours such as Country sandwiches, Cheetos and BBQ Spicy sauce, Lemon topping and, especially, two new types of bread and a new tortilla, which made it possible to revise and strengthen the existing offers within the sandwich range. 114