IBERSOL • 2023 Integrated Management Report

PORTUGAL FINANCIAL YEAR ACTIVITY KFC has been present in Portugal since 1996, with the aim of bringing the crunchiest and tastiest chicken to all Portuguese consumers, and continues to give pride of place to the quality of its product and customer experience. The unique flavour of KFC chicken, world leader of all-chicken menus, cooked with full respect for the famous secret recipe of its founder Colonel Sanders, it introduces those who taste it to a world of flavour, with its large buckets and original sandwiches. Within the Multiannual Strategic Plan 2020/2025, we highlight the growth strategy, which has led the brand to reach 65 restaurants by the end of 2023, with nine new openings in the cities of Loures (Santa Iria de Azóia and Flamenga), Beja, Alenquer (Carregado), Viseu (Palácio do Gelo), Almada (Feijó), Abrantes, Funchal (Fórum Madeira) and Oeiras (Algés), mostly with the new modern and innovative international Red Design. The brand maintained its Win On Taste and Speed of Service projects, both successfully launched in various countries by Yum! Brands, which owns KFC, andwhich also brought to the Portuguesemarket a stronger focus on product and service quality, on World Class Operating 112