IBERSOL • 2023 Integrated Management Report
SPAIN FrescCo was created in 1994 when its first restaurant opened in Bar- celona. With over 29 years’ experience, the brand is 100% dedicated to offer- ing our customers a healthy food option based on the values of the Mediterranean diet, using fresh, seasonal produce to prepare our best Mediterranean dishes and salads. The brand is renowned for offering healthy, natural, and balanced food with a fixed price buffet concept, where customers compose their own meal. The Market Buffet is the new restaurant concept launched by FrescCo in 2016, designed as an evolution of the open buffet, where custom- ers can adapt their meals according to their preferences, thanks to a new food offer based on quality-guaranteed local fresh products, with guaranteed satisfaction and tailored to those who are searching for a healthy and balanced diet, with great quality/price relationship. The new establishments also have a Kitchen & Grill area, where customers can enjoy the best pizzas, grilled meat and fish, as well as hamburgers cooked to order, right before their eyes. A few years ago, the chain began a gradual process of changing its image and implemented the new Market Buffet concept in some of its restaurants in Spain, an implementation that will continue until the entire chain is completed over the next few years. FrescCo will close 2023 with a total of three restaurants in Spain, one of which is owned and one franchised, both located in Barcelona, and one franchised in Madrid. FINANCIAL YEAR ACTIVITY 108
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